Brand and Identity
How brands look, feel and are remembered.
The foundations that shape how a brand shows up everywhere. From first ideas through to clear, confident systems that feel considered, consistent and built to last across every touchpoint.
Brand systems and guidelines
Why it matters
Brand systems are the foundation of trust. They create consistency, confidence and accessibility across every touchpoint.
How I help
I build scalable brand systems and guidelines that teams can actually use. With experience designing to WCAG 2.1 AA standards, I carefully choose fonts, colours and layouts that are inclusive, readable and enjoyable for every user.
Retail and window display
Why it matters
Window displays are often the first physical touchpoint with a brand. They set the tone, tell a story and help brands stand out in busy retail spaces.
How I help
I design retail and window displays that bring brand systems into the physical world. With experience delivering window displays for Mothercare across Middle East, European and Russian markets, I create work that feels consistent, relevant and on brand across regions.
Packaging design
